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- Monitor progress and adjust approach
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Often used , SEO and search engine marketing are crucial components of a robust online strategy. Simply , SEO focuses on improving your website’s visibility in natural search results – think earning high positions without paid advertising initiatives. On the other hand, search engine marketing is a wider term that covers all marketing efforts related to search engines, including paid advertising platforms like the Google advertising system – where you pay to appear in prominent locations above or beside organic listings.
- SEO is free traffic
- Search Engine Marketing incorporates paid advertising
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